Using
Pinterest can help a business get a good amount of traffic. But, many struggle
to get pinners ever to click on their pins, let alone click through to their
websites. If pinners bypass your pins altogether, Using Pinterest will end up
being a poor strategy for your business.
There
are some ways to optimize your pins so that they gain more atten-tion with
pinners. A major factor is the graphic or image that you use. The image is the
primary means for which people will become interested in exploring more about
you. You need to make it stand out.
The
first aspect of a Pinterest graphic is its size. The key is to make it longer
rather than wide. If you were to make a wide graphic, Pinterest would truncate
it, and pinners won’t be able to see the graphic, espe-cially if there is any
text on it.
Pinners
scroll down by nature when using Pinterest. Therefore, the longer your pins,
the longer they focus on them. This is especially true if you make each section
of the pin something they want to see.
Consider
using color to make your graphics stand out. Experiment with different colors
and even add some blends or gradients into the mix. You should try to split
test based on colors. For instance, try a blue pin and a green pin at the same
time to see if one is favored over the other.
Add
a significant number of supplemental images to your Pinterest graphics, but
don’t overdo it. The images should be relevant to the mes-sage you are trying
to convey. Too much flash, however, will get pinners to bypass your graphics.
Make
sure you have the rights to use the graphics you include in your pins. Don’t
take this issue lightly as there are companies that are paid to monitor
copyright infringement. It is a serious offense that is likely to cost you several thousands of dollars.
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